Visitor check-in
All day is hosted by Karim Mustaghni,
Founder & Managing Partner, Kaywaz & Strategy
Moon Ribas, Co-founder, Cyborg Foundation

Moon Ribas is a choreographer and the co-founder of the Cyborg Foundation, an international organization that seeks to extend humans senses by creating cybernetic body extensions, defend cyborg rights, and promote cyborgism as an art and social movement. Ribas has a sensory extension on her elbow that allows her to feel earthquakes from anywhere in the world through small vibrations and she applies this new sense to her artistic work. Moon's talk is about her personal relation with cybernetics and how applying technology to her body has changed her perception of life.
Keynote

Christopher Brown, VP Operations, Fastly

As business leaders, we must realize that it is not just technology that changes and drives us; people build that process and technology. I'll talk about this misunderstood term 'devops', the convergence of all three, and how they succeed together.
Keynote

Tobias Höllwarth, Director, VP, EuroCloud Europe

Cloud is one of the four SMAC elements, part of the “nexus of forces” but most important it is the visible tool of the industrial revolution that we all have the luck to experience right now. This presentation will point out the similarities of the previous socio-economic revolutions that changed human live and explain the positive and the disastrous economic consequences that have become visible already. Europe society is not yet prepared well for this massive change. Why is this and how EuroCloud decided to participate actively in this game to help providers and the customer will be part of this presentation.
Keynote

Ricardo Sousa, Founder & CEO, ColorElephant

Customer comes first, they say. And rightly so - in a time where competition is driven by lower prices and margins a strong differentiation factor these days is the customer experience. How do brands keep up with offering stellar customer service in a time where we’re constantly hooked to our devices and when decisions are taken within minutes and not hours? What are the challenges of following our customer and gaining insights? What are the possibilities that this new world opens to brands willing to spend the time and the resources in better understanding, reaching out to and ultimately converting those potential customers out there? What exactly is the Customer Experience of a Brand? How to measure and act upon customer satisfaction? During this talk, we’ll dive into concepts but also examples and previous successful cases.
Keynote

Rebecca Carson, Head of insights at BrandWatch

Keynote

Ed Butcher, Head of Online, Square Meal & Imbibe

Square Meal is the UK's leading restaurant & venue guide. We are on a journey to join up the different channel experiences and personalise the delivery to our users. This means making the website relevant to each and every user, and ensuring that every aspect of our eCRM program makes sense to them, and is what they want. I will discuss the platform choices we've made for email, recommendations and CMS, and discuss how we use real world knowledge of our users to tailor the online experience and how we will merge that with real-time insight into their behavior.
These insights are current, relevant and can be successfully applied to your company or business model.
Keynote

Micha Schwing, Visual Strategy Consultant

Synopsis: Everyone loves a good story! This session explores how strong visual storytelling allows brands to be inspiring and get their messages out in a way that truly engages their audience.
Keynote

Mark Brill, Managing Partner, Brand Emotivity

Mobile is rapidly maturing as a marketing channel, but at the same time it is a busy, confusing landscape. What are the real opportunities for brands? Where next after the smartphone? There has been much talk of connected and wearable devices but cutting through the hype, how can brands create a meaningful consumer engagement?
Keynote

Moderator: Karim Mustaghni, Founder & Managing Partner, Kaywaz & Strategy
Ed Butcher, Head of Online, Square Meal & Imbibe
Mark Brill, Managing Partner, Brand Emotivity
Micha Schwing, Visual Strategy Consultant

Information about this session will be posted shortly.
Panel

Cristian Hossu, Managing Partner, Universum Events

Keynote



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Hosted between 10:15-14:15 by Valentin Mircea, Legal and Business Expert, Ph.D.
Ioana Feurdean, Business Development Manager, Voxility

Information about this keynote will be updated soon.
Keynote

Adrian Aron, Consulting System Engineer, Cisco Systems

With the rapidly expanding attack surface and increasingly sophisticated attackers, the event is a must for insights on how the industry can meet this pace of change, evolve and defend against advanced threats. Solving our customers’ toughest security challenges is our number one priority and we’re pleased to share Cisco innovation -- both technology and thinking — that will better help you protect against threats across the attack continuum – before, during and after an attack. For starters, we’re delivering new product innovation by adding Advanced Malware Protection (AMP) to our Web and Email Security Appliances and Cloud Web Security. We are calling this “AMP Everywhere” because of its pervasive protection from the cloud to the network to the endpoint. This broad protection is made possible through the combined power of Cisco, Sourcefire and Cognitive Security technologies, integrated to bring you the best end-to-end solutions to combat Advanced Threats. Finally, we will share some new thinking that will challenge you to look at security differently. Please join us in a discussion about how the pace of technology is impacting security, especially in an era of connected devices, known as the Internet of Things. We all know that threats are proliferating in epic proportions while the population growth of Internet-connected devices and systems accelerates. To meet these challenges we need innovation on multiple levels. Its’ not just the technology or the community or the vision that will empower us all to succeed, but a combination that will deliver Intelligent Cybersecurity for the Real World.
Keynote

Gabriel Salavastru, Manager IT Business Products Department, Telekom Romania

Information about this keynote will be posted shortly.
Keynote

Cristian Dragu, Development Manager at Trend Informatica
John Roujinsky, President at Netalizer Ltd

Our goal is making mobile technology available to everyone. Our Gazpacho suite lets you quickly create and deploy your own mobile apps, such as real-time field reporting and task management, in a field-proven, secure environment ideal for every size and type of company. Our unique recipe includes forward-thinking features like legally valid document signing capabilities, simple integration with other programs and the ability to work on any device, online or offline. Mobilize your business for the here and now, and for the long term, with a continuously growing set of tools designed to help you meet your mobile needs as they arise.
Come to see live demo of field proven enterprise mobility platform and learn how you can benefit from the experience of customers in various industries and different sizes.
Keynote

Ian Hoddle, Director of European Telecoms Operations, Samsung

Consumerisation of the Enterprise workplace particularly around mobility is driving paradigm shift in the way we work and live. Join Samsung for an overview of this important trend including an introduction to our enterprise security platform; Samsung KNOX.
Keynote

Petr Nemec, Head of Technology for CEE, Israel & Turkey

Everything is connected today, but what are connection and mobility and how can we offer the right solutions and technology for the current challenges? Join us and discover new platforms, software, hardware and services ecosystems that connect products to the way work gets done.
Keynote

Mihai Ghita, Business Development Manager, Q-East Software

Inside a network, users are frequently attacked by malicious traffic considered 100% legitimate by stateful firewalls. Even if next-generation intrusion prevention systems are designed to protect networks from such attacks, the reality is that in fact, insiders are the ones who perpetuate 69% of confirmed security incidents – more than 50% of them being former employees who regained access via backdoors or corporate accounts that were never disabled.
Learn how Dell (Quest) Software makes it easy to securely manage and protect applications, systems, devices and data, helping organizations of all sizes fully deliver on the promise of technology, changing employee behavior and reducing associated risks.
Keynote

Remus Cazacu, CEO BITSoftware
Tiberiu Pfiszter, CEO WiSoft Professional Services

Moving the business in cloud is a fad or a necessity? Join us at the presentation to see how new technologies and solutions can change the way you make business, offering you more flexibility and freedom.
Keynote

Ivan Karamatic, Product Marketing Manager, Infobip
Nedeljko Milosevic, Business Development Manager, Infobip

Omni-channel approach to customer communication revolves around achieving unified brand experience throughout the available channels. The importance of doing mobile engagement the right way is clearer than ever. Brands are facing the challenge of finding the optimal combination of channels and tools to meet the rapidly changing consumer demands.
Join our “Integrated mobile communication channels” workshop to recognize and (re)evaluate various mobile engagement channels, and learn how they work together best.
Keynote

Mark Harris, Systems Engineer, Tenable Network Security

The traditional approach to vulnerability management of periodic scanning is no longer enough. Over the last 20 years, organisations IT infrastructures have changed dramatically with virtual systems, cloud applications and mobile devices being introduced to the network. This change in the threat landscape means that organisations are under continuous attack and there needs to be a shift from point in time scans to true continuous monitoring. The SANS Critical Controls for Effective Cyber Defense framework recognises this challenge as the Number 1 Critical Security Control - The Inventory of Authorized and Non Authorized Devices detailing the need for active and passive vulnerability scanning. Please join Mark Harris, Tenable Network Security, Senior System Engineer who will discuss how to reduce your attack surface and continuously monitor for indicators of compromise.
Keynote

Gabriel Ciobanu, CCO, Risksoft

Office 365 showcase and an interactive discussion about Microsoft’s view on the modern workplace.
Keynote

Moderator: Elena Zvarici, President, EuroCloud Romania
Cristi Tauber, Business Unit Manager Hosting & IT Services, SISTEC
Lilia Cozari, Commercial Director at Infrasoft
Marian Anghelache, Founder & Managing Director, iWeb Creative
Ovidiu Domsa, General Manager Cloud Soft

Information about this panel will be posted shortly.
Panel



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Hosted between 10:00- 13:15 by Ioana Anescu, Managing Director IAB Romania
Mona Opran, Chief Operating Officer, Saatchi & Saatchi

Big data changes the understanding of mass communication as we know it; both agencies and clients are looking to understand what direction to take in order to create the greatest impact and how to prepare for the upcoming revolution.
Keynote

Aurel Netin, Country General Manager, Lenovo Romania & Bulgaria

Information about this keynote will be posted shortly.
Keynote

Matei Psatta, Head of Social Media & Strategic Planning, iLeo
Mugur Patrascu, Managing Partner, iLeo

Mugur and Matei have worked on hundreds of digital & integrated communication campaigns. Their experience showed them that most of the times expectations are totally different from the reality we live in. The Digital Reality Check is an intervention. A journey through the digital world to pinpoint where things go wrong and where things work. They will be tackling presumptions and false premises that most marketers tend to adopt when working in this environment, how consumers perceive things compared to how we see them, the dos and don’ts, as well as finding the right mindset to work in.
Keynote

Catalin Ciurezu, Executive Manager, fulfill.ro

Fulfill.ro cuts both the fixed costs of storing the product and processing the orders, turning them into more manageable variable costs.
Keynote

Ingo Deutschmann, Managing Director, BehavioSec
Irina Olanescu, Marketing & Innovation Director, Romsys

To make online services more secure from account take over, a layered approach is suggested to secure eCommerce and online banking. When a user is verified with traditional security technique the key-stroke rhythm can be used for authentication and verification purposes. This technology can continuously monitor the user during a whole working session to create an ongoing authentication. Strong authentication requires new methods. Dedicated authentication tokens are impractical, expensive and inconvenient. Therefore can multi layered security be achieved by combining the three pillars; something you: - Have; i.e. the phone as a token, - Know; like your credentials(PIN/Password) - Are; your behavioral metrics. In order to prepare for a more mobile society with higher demands on security and lower expectations on obstacles to go through in order to authenticate and verify the end-user. BehavioSec offers seamless Behavioral Biometric security products for verification and authentication purposes. BehavioSec’s technology sees to that the end-user can be verified at all times while interacting with her account. This provides a more secure and smother banking environment for the end-customer. Already deployed at 10 mio customers and 20 banks, the soultion is invisible and easy to implement
Keynote

Moderator: Ioana Anescu, Managing Director, IAB Romania
Alexandra Caraulani, Social Media Manager Momobi
Daniel Daia, CEO, Mobixera
Dorin Boerescu, CEO, 2Parale
Ionut Bodea, Managing Director, 2BCOM Think Team
Mihai Marginean, CEO, MailDIrect

Panel

Hosted between 14:00- 18:00 by Claudiu Vrinceanu, Editor-in-Chief Wall-Street.ro


Andrei Georgescu, Managing Partner, White Image

Automation allow marketers do more with less. Let's learn how to stand out from a sea of messages and learn how marketers are leveraging automation & predictive inteleigence to personalize every single message during the customer journey—driving more efficient revenue from their email programs and greater engagement across channels.
Keynote

Laurentiu Ghenciu, VP, EMEA Sales, Avangate

This is a presentation for Affiliate Managers of Software/Saas/Digital Content/Online Services companies. Laurentiu will share with you some of the key metrics used by Avangate Affiliate Managers and/or Avangate Partners, industry benchmarks and affiliate program best practices. As usual, Laurentiu will come with specific real world examples in order to help you define or redefine your affiliate program and thus plan your time, money and expectations better.
Keynote

Gabriel Ghita, Head of New Business CEE, MasterCard Europe

Information about this keynote will be posted shortly.
Keynote

Bogdan Aron, Director of Strategy and Product , 2Parale
Cristian Ignat, Marketing Manager, 2Parale

Are my customers online? Is Google advertising system expensive? What’s the catch with the affiliate marketing? Does Facebook drive sales? Can Youtube deliver the same reach as the television? Can you really measure anything on the internet? We will try to answer these questions by analyzing the most important myths from performance marketing.
Keynote

Cosmin Negrescu, CEO & Founder, SEO Monitor

Key facts and figures explained in a study that reveals important trends in Search Engine Marketing,
Keynote

Moderator: Claudiu Vrinceanu, Editor-in-Chief, Wall-Street.ro
Adrian Grigori, Director National Vanzari, Urgent Curier
Alex Circei, CEO, Copimaj
Catalin Maftei, CEO & Founder, C-Solution
Laurentiu Ghenciu, VP, EMEA Sales, Avangate
Radu Vilceanu, CEO & Founder, ContentSpeed

Information about this panel will be posted shortly.
Panel



Visitor check-in
Alexander Aldev, VP of Engineering, Co-Founder & CTO, MammothDB
Steve Keil, Co-founder & CEO, MammothDb

Alex will demonstrate, using an example from the logistics industry, the hurdles of using Big Data tools and show how to get a Big Data project kicked off using familiar analytical tools like Excel.
Workshop

Chris Heilmann, Principal Evangelist, Mozilla

Firefox OS is an operating system by Mozilla targeting the emerging markets and allowing developers to innovate and create without the hindrance of a rigidly defined development environment. Learn how you can build an app for all the platforms using only a browser and open technologies like JavaScript, HTML5 and CSS. Learn about debugging your app right on devices and with insight into their performance. Learn about simple web-wide distribution without the overhead of a vetting process of a closed store.
Workshop

Tobias Höllwarth, Director, VP, EuroCloud Europe

Examples of “cloud migration” within large organisations Dr. Tobias Höllwarth will be sharing his experiences about cloud projects gained during the last two years which he has supported as a cloud consultant. Examples about failures, successes and high-speed transformations will be the baseline to understand where and how to start a cloud migration within your own company and enable you to secure a stable framework and IT quality.
Workshop



Visitor check-in

The ins and outs of e-commercce and ways it can be applied
Speed networking session


Communications-enable your organization in the post-PBX era.

Discussion topics:

- Avoiding hardware and vendor lock-in.
- Choose your favorite deployment model: on-premise, cloud or hybrid.
- The challenging reality of BYOD.
- Integrating communication features into core business applications.
- Web-based contact center.
Speed networking session


Ways you can grow your business through digital marketing
Speed networking session


The newest solutions in cloud services
Speed networking session


Discussion on software solutions and ways to apply them and grow your business
Speed networking session

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